INSIGHT MODE: New July 9, 2018 with White Box 3.0
Each “insight” is given ONE sentiment.
Guest comments (“mentions”) may contain zero, one, or many insights. Insights is designed to tease out the nuance of guest feedback. Each sentiment word is not necessarily an insight. Insights are considered topics identified within sentences of the comment. An insight can have multiple sentiment words associated to it within the sentence.
Three sentiments are possible for each insight:
These sentiments are determined based upon Natural Language Processing -NLP (keywords, phrases, and modifiers)
Each guest comment (“mention”) is given ONE sentiment.
A guest comment is a tweet, a review, a post, a caption, or a reply on a social or review site.
Three sentiments are possible for each mention:
1. Positive (4 or 5 star review, or determined to be positive based upon NLP
2. Neutral (3 star review, or determined to be neutral based upon NLP keywords)
3. Negative (1 or 2 star review, or determined to be negative based upon NLP